AI automation, explained properly.
I'm John. I run a portfolio of UK businesses that use AI to do real work — rotas, invoicing, customer comms, reporting. Every week I tell you what actually moved and what to do about it. Once a month I take one system apart properly.
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An operator, not a commentator.
I've started 10+ businesses, from local technical support at the age of 16 to investing in and scaling Bigg - a digital marketing agency. When AI really took off in 2022, I was obsessed, and far too many hours later I build and deploy frameworks across my own portfolio. I'm not reporting on this from the outside. I'm the one who has to live with it when a system gets it wrong.
More about me →Tested, or clearly labelled.
A lot of what I write about has run inside a business I actually own, with real customers and real invoices attached. When it breaks, it breaks on me first — which is why I can tell you where the sharp edges are. Some of it is newer than that: a platform I've been trying out, a tool worth knowing exists. I'll always tell you which is which, because a recommendation is worth nothing if you can't tell how much weight it carries.
AI automation. Explained properly. Every week.
The briefing every Friday, the teardown once a month. Free, and written for people who'd rather understand it than be sold it.